This survey intends to collect both Starbucks customers and non-Starbucks customers point of view on 1) branding and 2) brand leadership 3) brand influence 4) brand loyalty 5) brand equity within the Asia Pacific Region through cultural and marketing lens and perspectives. Please include ESG elements. [continuation of the dissertation paper of – What role does brand leadership play in customer’s perception in the F&B industry: A Case Study of Starbucks in the Asia Pacific region by writer 577702]