Requirements for the Final Project
The Final Project will be a fun and practical activity where you can apply what you are learning in the course to a select product and
a target foreign market. Your task for the Final Project will be to plan a realistic market launch (from introduction through
stabilization of operations). “Launch” applies to your target market, where you want to sell your product. You are to select a product
(not a service) – real or imagined that will be launched in a country other than the United States. Your product may be produced in
the US, in your target market, or elsewhere. In this activity, you will be able to identify a topic of interest for your research project,
which will be developed in different components throughout the course.
You will submit your Final Project in Module 8. By then, you will have already obtained approval for your Proposal (by the end of
Module 4) and have completed the Outline (submit in Module 5). The Final Project will consist of your Business Plan and an Excel
Spreadsheet of anticipated cash flows (expenses and income) with the resulting bottom line (profit or loss) for each year.
For the Final Project, you will be responsible for presenting your analysis and conclusions on the following:
• Rationale for choosing your product.
• Rationale for choosing your target market.
• Rationale for choosing the country where your product will be made.
• Strategy you will employ to launch your product.
• Organizational structure you select to support the launch.
o Within the organizational structure you choose, explain how you will handle management, marketing, operations,
finance, internal controls, etc…
• Sales and marketing aspects
• Logistics aspects
o What will be involved in getting your product from country of production to country of sale?
• Financial management considerations of the launch.
o This should include a narrative discussion in the body of your Final paper and a separate Excel spreadsheet where you
itemize your various expenses and your income over an initial 10 year period. Create your own numbers, but be
realistic. For example, your start-up costs will likely be high so you might lose money the first few years. Later, you
might break even. Later then, you might start making profits.